- Replays available until sep 4
Register for free then grab the Power Pass.
BECOME AN X-TRAORDINARY X-EMPLARY X-CELLENT X-CEPTIONAL X-QUISITE BRAND BUILDER
A 4-day free virtual x-perience for brand builders, by brand builders.
- 4 Days
- 28+ Speakers
Join 28+ industry x-perts to learn how to build better brands & x-ponentially boost your career!
The Brand Builders Summit is the ultimate gathering of branding professionals, designers, strategists and entrepreneurs getting together to master the art of crafting x-ceptional brands, from strategy to design to marketing & the business of brand.
BRAND
STRATEGY
Discover methods for crafting better brand strategies.
Think brand frameworks, tools, strategies and processes.
BRAND
DESIGN
X-plore techniques for developing distinctive brand identities.
Think creativity, logos, identity design, storytelling, AI & tech.
BRAND
GROWTH
Learn tactics for scaling brands and broadening market reach.
Think leadership, planning, marketing, personal branding & scaling.
BUSINESs
OF BRAND
Master business skills to elevate your business or brand.
Think pricing, selling, client attraction, marketing, systems.
Get the replays! Register for your free ticket & grab the Power Pass.
AN X-PERIENCE FOR THE MODERN BRAND BUILDER
✖️ Creative Business Owners
✖️ Designers
✖️ Brand Strategists
✖️ Marketing Professionals
✖️ Entrepreneurs
This includes Freelancers, Logo / Identity Designers, Graphic Designers, Web Professionals, Copywriters, Consultants, and Personal Brands.
- 20+ LIVE Q&AS
- 3 WORKSHOPS
- 3 X-PERT PANELS
- C0-WORKING SESSIONS
- NETWORKING
- BONUSES + PRIZES
Build Brands with X-Factor
Stop wasting time figuring it out on your own. Learn how to build X-factor brands using proven brand strategy systems, processes, and frameworks.
X-cellerate Your Success
Break through growth barriers: X-ceed your limits, boost your revenue, and propel your clients to success with the power of brand.
Develop an X-emplary Process
Battle brand blandness! Get all you need to evolve into an x-emplary branding professional with critical theory and advanced tecniques from brand x-perts.
X-ude Brand Confidence
Banish imposter syndrome! Gain brand confidence with practical tools, knowledge, and examples that will X-ceed your skills and process.
Deliver Results that X-emplify!
Avoid the mistakes that 95% of amateur brand builders make and deliver results that X-cite and X-emplify!
X-pand Your Network
Bridge the gap in the branding community. Connect with other brand builders, X-tend your reach, while X-panding your influence.
Master The Art of Crafting X-ceptional Brands
WHEN +
WHERE
The Brand Builders Summit will run from August 27-30, 2024 with a mix of presentations and live interactions daily. As this event is entirely virtual, you can join us from any corner of the globe as long as you have stable internet.
X-PERT SESSIONS
Hear from 28+ speakers as they uncover the latest insights and strategies on how to build better brands. Your free ticket grants you 48-hour access to each presentation during the summit week. You can upgrade your ticket for ongoing access after registering.
ACCESSIBLE X-PERIENCE
We’re committed to making the summit accessible to everyone. Enjoy closed captions and transcripts for all sessions, ensuring you can learn and immerse yourself in the way that suits you best.
PRIVATE COMMUNITY
Gain access to our private community of brand builders just like you who are eager to build better brands. This is your opportunity to network with speakers and fellow attendees before and during the event.
X-PERIENCE BRAND IN ACTION
X-perience how brand leaders use frameworks, tools and AI in their their creative workflows. From brand strategy, to storytelling, to personal branding, you’ll discover new ways to amplify your brand process.
PRIZES + BONUSES
Participate and engage throughout the summit for a chance to win x-citing prizes worth thousands! Keep an eye out for your BINGO card and join us in the community for opportunities to win amazing prices from the host, speakers and sponsors.
UPGRADE TO THE
VIP X-PERIENCE!
BRAND BUILDERS POWER PASS
After registering, consider upgrading to the BRAND BUILDERS POWER PASS which includes ongoing access to the presentations post-summit, premium bonuses from our speakers and more! You’ll receive all the details (and a special offer) once you’ve secured your free ticket.
4 DAY AGENDA
Become an
X-traordinary
BRAND BUILDER
STRATEGY
DESIGN
GROWTH
BUSINESS
BRAND STRATEGY
Become an x-quisite strategist
[Live] Kick Off Call
Join our kickoff call to discover what to x-pect during the summit, including prizes, summit goals, avoiding overwhelm, choosing the right presentations, maximizing value, and Power Pass benefits. Get fully prepared for an x-traordinary experience!
Elevate Your Brand Strategy Services With AI Systems
AI is great, theoretically speaking. But if you don’t have systems in place to leverage its power, it can quickly become a distraction and a time-sapper.
In this presentation, you’ll discover a new way to approach AI-Driven brand strategy and learn some perspective-shifting principles that will alter how you embed AI into your brand strategy workflow.
Live Q&A Session:
How To Increase Your Brand Strategy Confidence
Sarah starts by getting you to assess your brand strategy confidence across five areas. She then shares practical, actionable advice on how to improve your scores – helping you get clearer on what it is and how to do it, the simple model that works for all clients, and the value of brand strategy to your clients – and you!
Pulling on her experience on over 65 brand strategy projects and her study of the 181 world’s most valuable brands, this is full of advice to help you get clearer and confident on what matters in brand strategy, and how to do it well.
Live Q&A Session:
Making Names Memorable
Jenni Romaniuk says, “Humans might be made of stardust, but brands are made by memories.”
How can we make brands more memorable? With an eye toward naming, Rob Meyerson, will walk through five factors that can make names and brands more memorable than others. We’ll dive into the science to find out what works. By the end of the 35-min talk, you’ll have a long list of ideas, examples, and thought starters for making any name or brand easier to remember.
Live Q&A Session:
Strategy Gives The Assist, Design Scores the Goal
Richie Meldrum shares insights from his career, emphasizing the vital connection between brand strategy and design. He discusses how to close the gap between strategy and execution to uphold brand identity, and examines the dual elements of brand perception: image and action.
Live Q&A Session:
Dare to be Different: How to Leverage Radical Differentiation for Growth
In this high-energy, practical presentation, strategist Matt Davies delves into the essence of brand strategy and its necessity for modern businesses. He highlights the importance of Unique Value for scaling and showcases three remarkable brands that have thrived by being distinctive in their categories. Additionally, Matt introduces four powerful exercises that you can implement immediately to build stronger, more unique brands.
Live Q&A Session:
From Order Taker to Changemaker
Anneli walks the audience through her 6P Brand Strategy Framework, recommended for creatives who are new to brand strategy and seeking a better understanding of its importance. She explains the six steps briefly and shares her way of explaining brand strategy without buzzwords.
Live Q&A Session:
⚡ [Live] Lunch & Learn: How to Run Better Brand Workshops
A live Lunch & Learn session focused on running better brand workshops with workshop facilitation x-pert Rachel Davis.
⚡ [Live] Networking Session
Connect with your fellow brand builders in our live networking session designed to foster connection across the globe!
⚡ [Live] X-Pert Panel: Bridging Strategy to Design
Tune in to our x-pert live panel discussion with industry leaders as we discuss how to bridge strategy & design for building better brands.
X-pert Panelists: Anneli Hansson, Richie Meldrum, Stephen Houraghan, Matt Davies, Jacob Cass
BRAND DESIGN
Become an x-emplary brand designer
Innovation and Creativity in Concept Development
As categories converge and algorithms create uniformity, designers must break free from sameness. This session explores how to transcend logos and layouts by integrating storytelling and innovation into your concepts. Laura will demonstrate how AI can aid in this creative process, providing practical methods to help your designs stand out.
Live Q&A Session:
The Art Of Designing Bespoke Logotypes
Designing bespoke logotypes can be daunting. However, by recycling letterforms, approaching idea generation as a game, and creating modular components, you can simplify the process and achieve a professional result. These techniques make the design process more efficient and inspire creativity, ultimately enhancing the quality of your logotype.
Live Q&A Session:
Brand Building with Bots
Lauren is here to prove that AI isn’t about replacing your creative genius but supercharging it.
Lauren dives into practical use cases where AI tools sling serious game—think easy client intake, brainstorming, content creation, logo ideation, market analysis, and personalized marketing.
With each example, she lays out how AI not only makes tasks easier but elevates them, making your brand efforts smarter, faster, and more in tune with your audience’s needs.
Live Q&A Session:
The Pink Pony Process to Bold, Personality Packed Brands
Join Kristy Campbell, brand identity specialist, international speaker, and founder of Pink Pony Creative, as she shares her expertise in creating standout brand identities that dare to be different. Walking through;
- Her process and approach to creating visual identities
- Creating the perfect foundation for your project
- Board knowledge of each asset of a visual identity and how to pack them with personality!
Live Q&A Session:
A Rebel's Design Process
This presentation dives into the one of one process that James has built a creative career around. After almost 20 years in the industry he has developed a way of creating unique experiences for his clients that not only allow them into the process environment but help him execute work that blows their socks off!
- Creating a safe working environment
- Building trust and relationships
- The one-size-fits-one approach to design execution
- Going from a ‘me’ process to a ‘we’ process
Live Q&A Session:
Sell your Logo Design Concepts with the Power of Storytelling
Learn how to enhance your logo design concepts using storytelling techniques. Discover how to craft compelling narratives that resonate with clients, making your designs more memorable and impactful. By integrating stories with your visuals, you can effectively communicate the unique value and essence of a brand, leading to stronger client buy-in and more successful projects. Join this session to elevate your design presentations and see your logo concepts come to life—engage clients with the power of a well-told story.
Live Q&A Session:
⚡ [Live] Lunch & Learn: Crafting Unique AI-Driven Video Clips
Discover the latest in AI tech with Claire Xue as she demos tools for creating personalized, engaging video content that will enhance your storytelling skills.
⚡ [Live] Co-working Session
Join our live co-working session designed for branding professionals. Collaborate, share insights, and enhance your brand strategy in a dynamic, creative environment.
⚡ [Live] X-Pert Panel: How to Get Clients in 2024 & Beyond
Tune in to our live panel discussion with industry leaders as they discuss the latest strategies to get clients in 2024 and beyond.
X-pert Panelists: James Martin, Howie Chan, Michael Janda, Yevgeniya ‘Gigi’ Davarashvili, Jacob Cass
BRAND GROWTH
Become an x-ceptional leader
That's Not A Personal Brand!
Curious about the true value of a personal brand? It’s likely more than what clients are currently being charged. Successful creatives with large followings understand this, and it plays a big role in their success. But this value only matters if a key aspect of personal branding, often overlooked, is understood.
In this talk, discover how personal branding works similarly to business branding, but with one major advantage—and it’s not about making educational Instagram Reels. The concept is simple, but the full insight will be revealed in the talk.
Live Q&A Session:
Rethink Brand: Shaping Brands through Associated Memorable Moments™
Learn to rethink branding with an audience-centered approach. Paul Bailey, Brand Strategy Director at Halo, introduces the concept of Associated Memorable Moments™, emphasizing how brands are shaped through audience experiences. Key takeaways include the importance of creating distinctive, memorable brand moments and ensuring these moments resonate with the audience, enhancing brand recall and value.
Live Q&A Session:
Tiny Levers, Huge Payoffs - 5-Minute Efficiency Wins for Your Business
Efficiency isn’t the sexiest topic, but what would you do with 100 extra hours a year? What would that time mean for your business?
In this talk Moxie’s CMO, Austin L. Church, explains what’s really at stake when freelancers, consultants, and solopreneurs allow the Hungry Inefficiency Monster to wreak havoc in their businesses.
He also shares 5 ideas for easy 5-minute efficiency wins that can *pay* you in valuable time reclaimed, both now and in the future.
Live Q&A Session:
Growth for Your Brand: How to Convert on LinkedIn
LinkedIn Top Voice Richard Moore will guide you through his process to convert content on the platform. He covers:
- Attraction: Crafting content that attracts the right audience.
- Traffic: Encouraging audience engagement.
- Conversion: Recognizing engagement cues and converting interactions into calls, discussions, or meetings.
Join to learn effective strategies for engaging and converting your LinkedIn audience.
Live Q&A Session:
How to Build A 7-Figure Funnel
Discover the essential power of a well-crafted sales funnel for entrepreneurs seeking profitability and brand building.
Learn to implement effective lead generation, sales, and follow-up funnels from Rob’s personal success and $100k challenge.
Get actionable advice to drive your business forward and build a 7-figure funnel that boosts sales and strengthens your brand.
Live Q&A Session:
Influencers are OUT, Experts are IN
Discover why expertise is surpassing influence in personal branding. Learn strategies to position yourself as an expert, attract a dedicated audience, and create content that highlights your knowledge. Join to shift from influence to expertise and stand out as a trusted authority in your field.
Live Q&A Session:
Grow a Company with Personal Branding
Learn how to leverage personal branding to grow your company. This presentation covers strategies for building a powerful personal brand, attracting your target audience, and creating impactful content that reinforces your business values. Join to discover how personal branding can drive company growth and establish you as an industry leader.
Live Q&A Session:
⚡ [Live] Lunch & Learn: How to Stand The Flock Out
Discover how to stand the flock out with unique positioning strategies and attract a loyal audience to your brand.
X-pert Panelists: Jason Vena, Matt Clutterham, Jacob Cass
⚡ [Live] X-Pert Panel: How to Grow An Audience
Learn effective strategies to grow your audience, engage followers, and boost your brand’s reach.
X-pert Panelists: James Barnard, Kristi Campbell, Dain Walker, Sunny Bonnell, Jacob Cass
BUSINESS OF BRAND
Become an x-cellent thinker
Sales Secrets for Designers & Strategists
Learn how to get paid what you’re worth without justifying your price, handle stressful sales calls confidently, and attract clients who value your work. The training covers:
- The 5 biggest mistakes designers make that kill their sales.
- How to avoid the McDonald’s selling trap.
- The real reason you’re losing sales (it’s not what you think).
- A tiny tweak that will make 90% of clients like you instantly.
Live Q&A Session:
From "Pixel Pusher" to Strategic Brand Partner
Yevgeniya “Gigi” Davarashvili will take you on a practical journey of transitioning from “Pixel Pusher” to becoming a strategic brand partner for your clients.
She outlines practical steps in two areas: internal shifts, including mindset, positioning, and client selection, and external shifts, such as communication, presentation skills, and client relationships, so you can elevate your role and value as a designer.
Live Q&A Session:
Customers To Clients: Strategies to Convert and Retain Clients
Patrick emphasizes the importance of moving beyond offering the same services to your addressable market. He explains how to develop a product suite that aligns with your potential customers’ current intent. This discussion covers creating a range of high, medium, and low-ticket offers, including $100 to $200 products to establish customer relationships.
Patrick also shares strategies for running promotions for both client and customer offers, ensuring you always provide a compelling reason to engage and start a paid relationship. Join this session to learn how to diversify your offerings and drive growth by effectively meeting customer needs.
Live Q&A Session:
How to Sell Branding with Proposals and Contracts
Get the inside look at agency grade brand strategy and brand identity design sales documents (Proposals and Contracts). Michael will walk you through his agency’s exact documents and explain how to use them to win more projects, land higher paying clients, and outshine the competition.
Live Q&A Session:
Winning High-Ticket Clients & Building an Agency
In this presentation, Kady Sandel shares effective strategies for winning high-ticket clients, building an agency, and managing a dynamic design team successfully.
She delves into how to establish a clear and compelling brand identity and value proposition to differentiate your agency in the market. Kady also reveals targeted strategies to attract and secure high-value clients ($10k+) who seek top-tier design services.
Additionally, she provides insights into fostering a cohesive and efficient team environment to ensure the success of your agency and client projects. Join this session to gain valuable techniques for growing your agency and securing high-ticket clients.
Live Q&A Session:
How To Stand The Flock Out: Get Visible, Find Your Flock, Build a Stand-Out Brand
A must-attend session for brand builders looking to elevate their presence and connect with their ideal audience. This presentation offers actionable insights into enhancing your visibility and distinguishing your brand in a crowded market.
Learn how to identify and attract your target audience, or “flock,” and develop a brand that truly stands out. Discover practical strategies and creative approaches to make your brand memorable and engaging. Join this session to transform your brand visibility and build a loyal following.
Live Q&A Session:
⚡ [Live] Coaching with Jacob Cass
Get personalized branding insights, expert advice, and actionable strategies to immediately elevate and grow your brand.
[Live] Closing Call
Join our closing call to reflect on the week, create a personalized action plan, maximize your Power Pass benefits, share your favorite presentations, and win prizes! Plus, this is your chance to provide valuable feedback for future summits!
Enter your details to get your free ticket
DISCOVER OUR
Brand X-perts
Stephen Houraghan
Sarah Robb
Richie Meldrum
Matt Davies
Kristy Campbell
CJ Cawley
Reagan ‘Frank’ Mackrill
Paul Bailey
Austin Church
Richard Moore
Ivy Malik
Yevgeniya ‘Gigi’ Davarashvili
Michael Janda
Kady Sandel
Jacob Cass
PANELISTS
Level up with our x-pert panels.
🔒 Available for Power Pass holders. Upgrade available after registering.
Ashleigh Hansberger
Sunny Bonnell
Rachel Davis
James Barnard
Howie Chan
Claire Xue
PODCAST
Access 10+ bonus interviews.
🔒 Available for Power Pass holders. Upgrade available after registering.
Allan Peters
Tatiana Ohara
Ami Williamson
Hrabren Bankov & Rob Murray
Steven Picanza
Emmi Salonen
Aarti Parmar
David Airey
Sapna Pieroux
As a brand designer, strategist, educator and creative coach, I am passionate about empowering fellow brand builders to reach their full potential. That’s why I founded JUST Creative, a branding & design consultancy that also serves as an industry-leading blog and community hub.
The Brand Builders Summit is an x-tension of that and my way of bringing together branding professionals to share insights, strategies, and inspiration. I believe in the power of collaboration and continuous learning, and this summit provides a platform for industry leaders, x-perts, and enthusiasts to connect, learn, and grow together.
Through the summit, I aim to create a space where brand builders can access top-notch speakers, workshops, and networking opportunities to empower attendees with the tools, strategies, and connections needed to build x-ceptional brands and make a lasting impact in the industry.
Join me at the Brand Builders Summit and let’s elevate our craft together!
Jacob Cass
JUST Creative, Founder
Q+A
Q. How do I know if this summit is right for me?
If you’re looking to build better brands for either you or your clients, this summit is for you. This summit is for brand builders, most notably:
- Creative Business Owners
- Designers
- Brand Strategists
- Marketing Professionals
- Entrepreneurs
- Brand Designers
- Logo / Identity Designers
- Freelancers
- Web Professionals
- Copywriters
- Consultants
- Coaches
- Personal Brands
We also believe that anyone interested in the intersection of brand, strategy, design, technology, and business success will find valuable insights throughout this summit.
Simply put, the Brand Builders Summit is the ultimate gathering of branding professionals, designers, strategists and entrepreneurs getting together to master the art of crafting x-ceptional brands, from strategy to design to marketing & the business of brand.
Q. When and where is this happening?
The Brand Builders Summit is a 4 day free virtual x-perience and takes place from August 27 to 30, 2024. It is entirely virtual. As soon as you register, you’ll be invited to our x-clusive summit community, where the conversation and x-citement starts right away!
The summit features 24 pre-recorded presentations and over 30+ live events including Live Q&As, Lunch&Learns, X-Pert Panel Discussions, Co-working Sessions, Networking and Workshops.
Q. What if I’m not able to attend live?
Though we’d love to have you join us live to make the most of the interactive elements and community engagement, we understand schedules can be tight. Most sessions are pre-recorded and available for 48 hours with your free ticket.
Missed something? Consider upgrading to the Power Pass for x-tended access and additional resources.
Q. How long will I have access to the presentations?
Your free ticket grants you 48-hour access to each presentation, starting from their scheduled release. If you’re looking for more time to dive into the content, upgrading to the Power Pass provides x-tended access along with premium bonuses, additional sessions, and x-clusive materials from our speakers.
Q. Are the presentations live?
The summit features 24 pre-recorded presentations and over 30+ live events including Live Q&As, Lunch&Learns, X-Pert Panel Discussions, Co-working Sessions, Networking Events and Workshops.
There are 24 live Q&A sessions, plus an additional 8 live interactive events for Power Pass holders. These are held primarily during the hours of 9:30am and 4:30pm CT time. With a few during 6:30-9:30am CT.
All live sessions will be recorded and available for replay for 48 hours. Consider upgrading to the Power Pass for x-tended access, and additional resources.
Please check the schedule to view what sessions are happening live.
Q. What time are the live events?
The summit features 24 pre-recorded presentations and over 30+ live events including Live Q&As, Lunch&Learns, X-Pert Panel Discussions, Co-working Sessions, Networking and Workshops.
These live events are held primarily during the hours of 9:30am and 4:30pm CT time. With a few during 6:30-9:30am CT.
Replays are available for 48 hours or for x-tended access and $3000+ worth of bonuses consider upgrading to the Power Pass.
Please check the schedule to view what sessions are happening live.
Q. Can I interact with the speakers or ask questions?
Yes! While presentations are pre-recorded, speakers will be active in our private community and during their scheduled live Q&A sessions. This gives you the unique opportunity to interact directly with x-perts, ask questions, and gain deeper insights into their presentations.
Q. Will there be opportunities for networking?
Yes, networking is a fundamental part of the summit x-perience. Power Pass holders have x-clusive access to live networking and coworking sessions, designed to foster deeper connections among attendees and speakers. Free ticket holders can still network through our summit community, making it easy to connect and share ideas with like-minded individuals.
Q. Are your videos captioned or transcribed?
Yes, captions and transcripts will be available for all sessions. Additionally, there will be an audio x-perience in the form of a private podcast. Upgrading to the Power Pass will grant attendees unlimited access to all these resources.
Q. Will all the speakers get my email address?
No, your privacy is paramount. Registering and/or upgrading to the Power Pass adds you to the JUST Creative email list for summit updates and access. While speakers offer valuable free resources, sharing your email with them is entirely optional. You control who you connect with, safeguarding your inbox from unwanted emails.
Q. There’s a lot happening... I worry I will be overwhelmed?
We get it! There’s a lot going on, so here’s our suggestion to navigate the event smoothly:
Prioritize Sessions: Before the summit begins, review the agenda and mark the sessions that are most relevant to your goals. You don’t need to attend everything; choose what aligns best with your needs.
Block Out Time: Set aside dedicated time in your calendar for the sessions you’ve prioritized. Treat these blocks like you would any important appointment.
Engage at Your Own Pace: Remember, with the free ticket, you have 48-hour access to each presentation. And if you’re looking for more flexibility, the Power Pass lets you revisit the content at your leisure and access additional resources.
Use the Community: Lean on the summit community for support. It’s a great place to share insights, ask questions, and connect with others who are navigating the same journey.
If you’re concerned about getting the most out of this event without feeling overwhelmed, consider upgrading to the Power Pass. It gives you the freedom to engage with the summit on your own terms, ensuring you don’t miss out on any valuable insights while managing your energy and time effectively.
Q. How can I make the most out of this summit x-perience?
To maximize your summit x-perience, we recommend:
- Deciding which sessions are most relevant to you and blocking time aside in your calendar to ensure you don’t miss them.
- Attending the sessions and participating in Q&A for real-time engagement with speakers and fellow attendees.
- Rewatching presentations that you found particularly insightful or that you want to x-plore further.
- Taking notes during the sessions and reflecting on how the insights can be applied to your work.
- Engaging in the community to discuss topics more deeply and make meaningful connections with other participants.
If you wish to really maximize your x-perience, consider upgrading to the Power Pass. This upgrade provides access to x-tra sessions and resources, enhancing your ability to dive deeper into the summit’s content and make the most of this transformative event.
Q. Can I share information about this summit with my network?
Absolutely! We encourage you to share the summit with friends, colleagues, and anyone in your network who would benefit from attending. Spreading the word helps build a more vibrant and diverse community of branding professionals. We also offer an affiliate program offering 40% commission, please contact editor@justcreative.com to apply.
Q. I still have questions! Where can I contact you?
We’re here to help! Registering will likely answer most of your questions as you dive into the summit content and join the vibrant community discussion. If you have specific questions before signing up, feel free to reach out via email at editor@justcreative.com.